Microsoft’s recent actions in the gaming industry involve acquiring studios and even publishers, branding popular multiplatform titles as “Xbox Studios” games. While their financial strength allows them to make such moves, it appears that Phil Spencer has a specific target in mind: Nintendo.
Recent leaks suggest that Phil Spencer, an avid gamer, envisions bringing major publishers and developers, including platform holders like Nintendo, into the Microsoft fold. In a 2020 internal email, Phil revealed Microsoft’s interest in acquiring companies like Zenimax (which they now own), Warner Brothers Interactive, Valve, and Nintendo.
Microsoft was in talks with Zenimax and WB Interactive back then
At that time, negotiations were underway with Zenimax and Warner Brothers, but Nintendo appeared less responsive. Phil Spencer attributed this to Nintendo’s substantial financial reserves, saying “The unfortunate (or fortunate for Nintendo) situation is that Nintendo is sitting on a big pile of cash”. Nintendo’s subsequent growth, driven by hits like Animal Crossing and robust Nintendo Switch hardware sales, likely solidified their resolve to maintain independence as a platform holder.
It’s widely acknowledged that Nintendo’s first-party titles often outshine Microsoft’s offerings, possibly fueling Phil Spencer’s desire to acquire the Japanese gaming giant.
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This could indicate that Microsoft recognizes the value of Nintendo’s creative game library, especially compared to their own games. Notably, the developers and publishers in Microsoft’s acquisition pipeline typically boast a wealth of creative games, with the exception of Activision, known for annual Call of Duty releases.
Ultimately, the hope is that the Japanese giant will retain its strength and independence, avoiding any potential advances from Phil Spencer and Microsoft. Nintendo’s unique industry position, bolstered by successful consoles and outstanding first-party titles, sets them apart and safeguards them from external pressures.
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